“Happiness is not something ready made. It comes from your own actions.” — Dalai Lama

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For some people, losing their groove is abundantly clear — to the point where friends say, “What happened to the old you? I miss that person.” For others, losing their groove is subtle; you can’t quite put your finger on where the groove went or when it stopped playing music in the first place.

Whether no one else notices your groove is gone or it’s just you who feels off — like your zest took a sabbatical, or as though life just isn’t flowing the…


Solid advice from a full-time creative. Meet Shaina Feinberg, a New York Times columnist, film director, and co-author of “Every Body, An Honest and Open Look at Sex from Every Angle”

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If you’re a New York Times reader, you might know “ Scratch,” the column about money and the people who deal with it, by Shaina Feinberg and illustrator Julia Rothman. The column is equal parts fanzine, “investigative” journalism, and raw, real, and often hilarious glimpses of topics that you probably can’t find anywhere else.

“Scratch” topics range from speed-dating during the pandemic to the tricky business of moving giraffes to “the price of 46 random liquids by the gallon — just because.” In Feinberg’s New York, everything and everyone has a story that should probably be told.

As individuals and…


Looking for the best 2021 year overview horoscopes for your sign? Here’s a list of the best-written horoscopes for each astrological sign, including horoscopes by AstroTwins, Chani Nicholas, and Sophie Saint Thomas.

2021 in stars
2021 in stars

I don’t know about you, but I was so ready for 2020 to be over that I started hunting for 2021 horoscopes in fall 2020. OK, who am I kidding: I started scouring the Internet in summer 2020. I mean, it was one of the worst years in recent history and I needed something to look forward to.

Luckily, according to the stars, 2021 is looking up. Do you enjoy reading astrological predictions for a whole year at a time? Me, too. Here’s a collection of some of the best free horoscopes by astrological sign on the Internet. …


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The author of What Would Virginia Woolf Do continues her mission to age without apology

It’s funny — OK, not so funny, but interesting — how so many frustrating experiences inspire people to embark on a whole new path or start a business. In Nina Lorez Collins’ case, her 2015 experience of failing to find helpful information about perimenopause was a big part of what led her to start The Woolfer, the thriving community for women over 40.

Now 51, Lorez Collins — a former book agent who lives in New York — not only owns her midlife experience, but…


The New York writer and fashion icon shares a very real slice of life as a newlywed during the COVID-19 pandemic

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“How does one be happy, hurting, growing, and healing simultaneously?”

Good question, right? These are the jumbles that Lesley Ware, now 42, started working through when she turned 40. At the time, the author and educator was going through what she describes as a “major life transition”. …


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The first day of my twins’ kindergarten was kind of a shitshow. This is what remote learning looks like for a special needs child and another in a dual language program.

Not going to sugar-coat it — the first day of my twins’ kindergarten was kind of a shitshow. (BTW, I took the above smiley photo of my husband and our kids an hour before school started.) On Monday, August 24, Zoom conked out just as millions of other kids tried to log on for remote learning during the Coronavirus pandemic.

My daughters’ teachers pivoted to Google Meet — but…


At the very least, your brand messaging framework should include your business value proposition, target audience, and a statement about what differentiates you from the competition.

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photo courtesy of Pixabay

Whether you’re launching a new business, pivoting in a new direction, or doing a brand refresh, sometimes it’s easier to chip away at the quick action items, right? As in, you might want to make one last product tweak or finish up your latest blog post.

At some point, though, in order to scale, it will become critical to get crystal-clear about your brand’s reason for being. Enter the brand messaging framework.

What is a brand messaging framework?

A messaging framework is a structured written representation of your brand’s unique selling points. A successful messaging framework is easy to understand and clearly differentiates your company from…


Bullshit slayer Dixie Laite talks openly about her love of bodybuilding, collecting femorabilia, and managing the seizures that make her “brain broke”.

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I have a number of favorite people, but Dixie Laite is hands-down at the top of the list. I’ve thought of Dixie, now 58, as a mentor ever since she welcomed me with open arms when I arrived as a fresh-off-the-boat Midwesterner in New York in my early 30s.

We’d originally met through my old magazine, Venus Zine, and at the time, she was a creative force at Nickelodeon. Dixie is a snappy writer who’s written for Martha Stewart, AMC, New York Post, CNN, Sesame Street, BUST, among many others. I invited Dixie to speak about building a personal brand…


Brand leaders from Saatchi & Saatchi, Purpose Brand, and more share their favorite examples of memorable brand voices.

This 2018 Nike ad featuring Colin Kaepernick generated $43 million in media exposure in its first 19 hours.
This 2018 Nike ad featuring Colin Kaepernick generated $43 million in media exposure in its first 19 hours.
This 2018 Nike ad featuring Colin Kaepernick generated $43 million in media exposure in its first 19 hours, and more than half of the responses to the ad were positive. (Source: Bloomberg)

To say that people are paying close attention to brand voice right now is an understatement. Some companies, like Nike, have a rich history of nailing their brand voice. For others, now is time for a refresh.

A brand is much more than your logo and tagline. A brand voice is the written and verbal expression of a brand. Brand voice is the general conception of what your brand sounds like.

Here, four brand leaders share their favorite brand voices and what makes them memorable.

Nike’s voice is intuitively human

By Diane Primo, CEO, Purpose Brand


After weathering her fair share of workplace politics, sexism, and racial inequity, Candice Nobles is returning to herself by helping to build businesses she believes in.

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“No one expected me to be Black,” says Candice Nobles, reflecting on the day she arrived for her first day on the job at a San Francisco software company in 2002.

This was the pre-Zoom era — she landed her marketing role through phone interviews while living in Chicago. “It was hilarious,” Candice says. “The HR person was a woman of color, so when I said, ‘Did no one know I was Black?’, she nodded and we just laughed.”

After that experience in a conservative business setting, she moved on to a fast-growing startup, Snapfish, where she shaped the company’s…

Amy Cuevas Schroeder

Head of Content, Jumble & Flow + Community Manager for Fable. Bylines in Abstract, Etsy, Minted, Pitchfork. Get my newsletter: jumbleandflow.com/newsletter

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