Introducing The Midst, the gateway drug for the modern 40-something experience

Amy Cuevas Schroeder
5 min readFeb 7

I experimented for three years with Jumble & Flow, learned a ton about what makes women in their 40s tick, and now we’re ready for a re-brand

When I started Jumble & Flow in 2019, it was nothing more than a scrappy personal blog to vent my…

Amy Cuevas Schroeder

Unusual VC Editorial Director by day. Founder of Jumble & Flow + THE MIDST! Bylines in Etsy, Minted, Pitchfork.