Introducing The Midst, the gateway drug for the modern 40-something experience

Amy Cuevas Schroeder
5 min readFeb 7, 2023

I experimented for three years with Jumble & Flow, learned a ton about what makes women in their 40s tick, and now we’re ready for a re-brand

When I started Jumble & Flow in 2019, it was nothing more than a scrappy personal blog to vent my…

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Amy Cuevas Schroeder

Founder & CEO of The Midst: The gateway drug to the modern midlife experience. Bylines in Etsy, Minted, Pitchfork. https://the-midst.com/