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Pivoting in the Pandemic: How a Medical Software Leader Wins With Telehealthcare

DrChrono’s new video virtual health platform helps healthcare workers safely return to the ‘front lines’

Amy Cuevas Schroeder
5 min readJun 15, 2020

Talk about acting quickly during the pandemic. When DrChrono’s customers — thousands of doctors, medical specialists, and healthcare providers — could no longer safely operate from their offices, their engineering team immediately started building a telehealth platform. DrChrono launched their new technology on May 4, 2020, which already seems like forever ago.

DrChrono’s new technology enables their customers to see their patients remotely, a critical part of staying safe and staying in business during the pandemic. “Launching telehealthcare services meant that we’d see a slowdown on other feature development, bug fixes, and engineering projects our customers were waiting for,” explains Wendy Pochop, director of customer experience. “We changed our messaging to manage those expectations, help prepare our customers for telehealth, and educate them so they can successfully use the technology.”

“So many service providers are fighting for survival right now — they’re not thinking about growth or finding more value in…

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Amy Cuevas Schroeder
Amy Cuevas Schroeder

Written by Amy Cuevas Schroeder

Atlassian AI by day. Founder & CEO of The Midst by night. Bylines in Etsy, Minted, Pitchfork. https://the-midst.com

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