‘Two of the gifts of age are wisdom and not giving so many f***s’

Bullshit slayer Dixie Laite talks openly about her love of bodybuilding, collecting femorabilia, and managing the seizures that make her “brain broke”.

I have a number of favorite people, but Dixie Laite is hands-down at the top of the list. I’ve thought of Dixie, now 58, as a mentor ever since she welcomed me with open arms when I arrived as a fresh-off-the-boat Midwesterner in New York in my early 30s.

We’d originally met through my old magazine, Venus Zine, and at the time, she was a creative force at Nickelodeon. Dixie is a snappy writer who’s written for Martha Stewart, AMC, New York Post, CNN, Sesame Street, BUST, among many others. I invited Dixie to speak about building a personal brand for Etsy and content strategy for solopreneurs at the DIY Business Association Conference that I organized in 2011. These accomplishments merely scratch the surface of Dixie’s life.

Describing Dixie in a nutshell is a challenge, but here’s how the brand expert describes herself: Mayor of DameTown: Because it takes balls to be a woman. Cameltoe Champion. Writer, Branding and Marketing Consultant. Bullshit Slayer and Force for Good.